CONCEPT VISUALISATION
01 /
Experience Point
18–25 m² · 2 racing · 6–15 min
Capture passenger flow.
Drive fast conversion.
Drive fast conversion.
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AIRPORT ENTERTAINMENT
From waiting time to time well experienced
We design, implement and operate entertainment experiences for airports, airlines and brands.
01
MODULAR EXPERIENCES
Formats adapted to every space.
02
END-TO-END OPERATIONS
From the initial idea to daily service.
03
DATA AND OPTIMISATION
Insights to improve the experience.
04
BRAND ACTIVATIONS
Meaningful connections with passengers.
Race while you wait
Waiting for your flight?
Experience the thrill of driving a professional simulator before boarding.
●El Dorado · Concourse A · Gate A5
Quick Race3 minutes$34.000
MultiplayerRace together$50.000
Full ExperienceThe full experience$59.000
Professional racing simulators before your flight.
Visit us at Gate A5 →
ENTERTAINMENT DESIGNED FOR AIRPORT TRAFFIC
The opportunity
The airport is more than a place to pass through.
Every minute of waiting can become a memory, a source of revenue and a connection with a brand.
01PASSENGER EXPERIENCEAn experience passengers choose that improves their journey.
02NEW REVENUEFormats adapted to space and passenger flow.
03PLATFORM FOR BRANDSMeasurable, memorable activations.
Modular platform
One platform,
multiple experiences.
We combine simulation and content in a scalable proposition adapted to each airport’s space, passenger flow and commercial objectives.
◉RACINGDriving simulation and competition.
✈FLIGHTFlight and exploration experiences.
◇VR & GAMINGImmersive content and entertainment.
↗BRAND CHALLENGESChallenges, loyalty and activations.
One idea. Three scales.
A commercial model that grows from a compact point into an entertainment destination.
CONCEPT VISUALISATION
02 /
Experience Lounge
75–110 m² · 4 racing + 1 flight + lounge · 20–45 min
Turn waiting time
into an experience.
into an experience.
CONCEPT VISUALISATION
03 /
Immersive Hub
220–320 m² · racing + flight + VR + gaming + eventos · 30–90 min
Create a destination
and a brand platform.
and a brand platform.
Live operation · Bogotá
Already happening
at El Dorado.
Our Gate A5 point shows how a compact experience can become part of the passenger journey and operate successfully in a real airport environment.
International departures · Concourse A · Next to Gate A5
End-to-end operations
From idea to
operation.
01ANALYSEPassenger flow, dwell time, space and commercial context.
02DESIGNFormat, content and experience identity.
03IMPLEMENTTechnology, installation and launch.
04OPERATE AND OPTIMISEDaily service, data and continuous improvement.
Let’s design the next entertainment destination.
A platform for airports, airlines and brands that want to transform waiting time into an experience.
Frequently asked questions
The essentials to get started.
What space does it require?We work with compact points, lounges and immersive hubs, adapting the format to passenger flow and available airport space.
Can Formula Racings operate the experience?Yes. We design, implement and operate the format, including technology, content, customer service and optimisation.
Can it incorporate brands or airlines?Yes. The platform supports content, challenges and activations aligned with brand and loyalty objectives.
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