Activations
Brand, excitement and real participation.
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Brand experiences
We make
your brand come alive.
Formula Racings S.A.S. offers premium racing simulator rentals and brand activations in Colombia. We design and operate experiences for local and international brands, agencies and companies.
Corporate events
Teams, clients and communities.
Tournaments
Qualifying, leaderboard and prizes.
Trade shows and launches
A memorable point of attraction.
From idea to experience
A complete operation.
One team.
We design the experience, integrate the brand and manage every detail so your team can focus on its objective.
Design
We adapt the format, configuration and brand identity to your event space, audience and objective.
Installation and operation
Multiple simulators at one venue or simultaneous experiences across different campaign locations, with transport, operators and technical support.
Measurement
Participation, rankings and insights to strengthen future activations.
Modular formats
Tailored to
your event.
Premium simulators in Formula, Grand Touring, truck and other configurations, equipped with Direct Drive steering systems and curved gaming displays. We adapt the experience to your audience, space and event duration.
Premium simulators
One or multiple stations for activations, launches and branded experiences.
Multiplayer tournament
Connected races, qualifying, leaderboard and awards for team or individual competition.
All included
We take care
of making it happen.
- Transport and installation
- Trained operators
- Branding on structures, displays and in-game elements, depending on the project
- On-site technical support
- Qualifying and leaderboard
- Coverage across Colombia
Proven experiences
Real cases.
Real results.
Experiences designed to connect audiences, brands and objectives across different settings.
Duracell: touring experience in Medellín, Bogotá and Cali, Colombia.
≈300 participants
AWS Summit Bogotá: simulation and generative AI for attendees.
More than 150 participants
Prometeon: activations in Cali, Barranquilla and Cartagena, Colombia.
≈100 participants
Gatorade: simulation, branding and competition in an immersive experience.
Memorable interactionWe also operate a simulation experience at El Dorado Airport, gate A5 in the international concourse.
Explore our airport operation →Brands that have experienced it
Your next event
Tell us what you
want to create.
Share your event city in Colombia, date, attendance and objective. We coordinate transport, installation and on-site operation.
Prefer email? info@formularacings.com
Continuing will open WhatsApp with your request details. You can attach your company tax ID there if applicable.
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